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{"id":5358,"date":"2024-05-06T08:31:36","date_gmt":"2024-05-06T08:31:36","guid":{"rendered":"https:\/\/www.adrianatica.com\/?p=5358"},"modified":"2024-05-06T08:31:37","modified_gmt":"2024-05-06T08:31:37","slug":"spy-%f0%9f%95%b5%ef%b8%8f%e2%99%80%ef%b8%8f-on-your-competitors-with-these-tools-ipf-077","status":"publish","type":"post","link":"https:\/\/www.adrianatica.com\/spy-%f0%9f%95%b5%ef%b8%8f%e2%99%80%ef%b8%8f-on-your-competitors-with-these-tools-ipf-077\/","title":{"rendered":"Spy \ud83d\udd75\ufe0f\u200d\u2640\ufe0f on your competitors with these tools [IPF #077]"},"content":{"rendered":"\nHow do you feel about your competition? Love them or hate them?<\/p>\n\n\n\n
For most of us, it\u2019s a mix: they keep us on our toes and also annoy the bejesus out of us when they get that campaign or positioning just right.<\/p>\n\n\n\n
Let\u2019s see how you can get some insights into their wins and losses.<\/p>\n\n\n\n
Why even bother to spy on your competitors?<\/h2>\n\n\n\n
Before you launch an intelligence operation that would make the CIA jealous, ask yourself this: what am I hoping to learn by spying on my competitors<\/em>?<\/p>\n\n\n\nThe worst possible answer is that you\u2019re looking for a couple more reasons to justify feeling superior to them.<\/p>\n\n\n\n
Competitors make us better every day, trite as that may seem. More importantly, healthy competition = healthy market<\/strong>.<\/p>\n\n\n