This series of emails brings you behind the scenes of my Audience Accelerator course launch. Throughout the next 8 weeks, I’ll walk you through everything, from the deeply personal story that fueled this course to the curriculum and launch strategy.
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We’re starting with the basics, the WHY.
I’ve seen many good ideas killed by lack of visibility. You have a solid business model, a great offer, and you’re amazing at your work.
But it’s all useless if no one knows about it. Or, if no one relevant knows about it.
I’ve worked with 400+ brands to date, from Fortune 500 companies to solo businesses, and the one thing they all have in common is that a bigger audience means a bigger impact.
- More brand ambassadors (more people who spread the word about you)
- Better clout
- Access to better business networks
- A better first impression. I’m sure you’ve said “wow, 30k followers? There must be something good about this person!”
- Earned media worth tens of thousands of dollars (podcasts, features, mentions, and so on)
- And, yes, more sales.
I’ve known this for years but, before launching this course, I needed to know if my audience was aware of it.
My first clue: nearly every client in my 1:1 strategy sessions asked me to help them with audience growth.
The second cue came from asking. I built this survey where I asked my subscribers what areas of their business they needed help with and the majority of them chose audience building and scaling a business — they’re related!
I know YOU know how important building an audience is, {{ subscriber.first_name }}, because you’re here, opting to receive these emails and to be the first to know when the course registration page goes live.
I’ve already run the course material as a workshop twice, so I know it works, the people who attended it told me so!
While the curriculum is already tested, it’s not set in stone, so let me ask you this: is there anything in particular you’re struggling with when it comes to growing your audience? Reply to this email and let me know — I want to include it in the course so we can find a solution to it together.
Next week, I’ll share a deeply personal story with you, so stay tuned!
Always in your corner,
Adriana
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