We’re in a time warp, that part of the year when time doesn’t flow as it usually does. Is it Monday or Thursday? I almost sent this email yesterday because I lost count of the days.
Since I know right now most of you have other things on your mind than business (as you should!), this issue is going to be “lighter” and more personal. So if you want to read a behind-the-scenes behind-the-skull story, buckle up.
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One of the most frequent questions I get asked since starting this newsletter is “Why don’t you have a high-ticket offer?”
Short answer: I play the long game.
Long answer: see below.
Everything good in life comes when you understand that the present moment is married to the future through the power of compounding, to paraphrase Warren Buffer, the absolute master of playing the long game.
Psst, my subscribers read this before you did. Want to be the first to see analyses and roadmaps like this one? Subscribe to Ideas to Power Your Future and get them in your inbox every Thursday.
The astonishing power of the long game stems from delayed gratification
If you:
- Spend less than you make and invest/save the rest
- Say “no” to $10 today so you can make $100 tomorrow
- Work out even when you feel like binge-watching a medical drama,
Congrats! You understand the power of delayed gratification. In Naval Ravikant’s words:
“All returns in life come from compound interest in long-term games.”
ALL OF THEM!
Health, wealth, and relationships compound — the more you invest today, the more you’ll reap tomorrow.
Warren Buffet built a fortune because he understood the power of time. He was patient enough to wait for his investments to compound. Every successful business owner I know invested in a solid foundation for their business before chasing growth hacks.
Overnight sensations fizzle faster than Milli Vanilli because, even in the shallowest of industries, people see through vaporware.
I talk about future-proofing your business quite often. I also walk that talk.
2023 was a foundational year for me
As you may have read in my 6-month and 1-year recaps, my growth hasn’t been out of this world. I’ve been in marketing long enough to know exactly why that’s happening: I’m not into quick wins, growth hacks, or fast-tracking your success — which is what our brains are wired to crave and to fall for.
If I were, my growth would have been out of this world.
Deep down, we all want to know there’s an easier, faster way to get what we want. In my line of business, that’s money or fame. Usually both.
I’ve been in marketing long enough to know another thing: very few things can be fast-tracked and no journey is made of shortcuts alone.
So I play the long game. I could teach you the latest hack to get 10k followers on LinkedIn overnight. Or $10k in the bank. But my newsletters would be obsolete weeks after I publish them.
Plus, those hacks would only apply to 1% of you.
Whenever I get frustrated about my slow growth (yes, it happens even if you understand it’s how it has to work), I get reminded that my core audience trusts me. They’ve told me so repeatedly.
They told me they bought the most recent product I launched without even reading the landing page because they trusted I wouldn’t sell them crap.
I worked hard to build that trust — it’s not something you can build by peddling hacks and shortcuts. Can you blame me for not wanting to lose it?
I chose to make 2023 the year I lay down a solid foundation throw slow, strategic growth.
This is why you don’t see me pushing my products down your throat or FOMO-ing you into buying them. I tell you in advance when I run discounts and when I increase my prices, so you can get the best possible deal. I may lose a couple hundred dollars because that’s not what sustainable businesses are built on.
Your trust is worth more to me than that.
By the way, the prices for two of my products will go up on January 1st.
The 5+1 email launch sequence, now $14.99, will be $19.99.
The Guided Strategy Template, now $50, will be $59.
You can blame comments and messages like the one below for the price hike. Or you can grab them now before they get more expensive.
My plans for 2024 — the scalablity year
I spent 2023 growing my audience and my trust capital. I did the things that don’t scale, so I can build replicable, scalable systems for everything, from audience growth to sales.
2024 will be the year I scale my business in multiple directions. I can finally answer “when’s your high-ticket offer coming?” It’s coming in March and it will involve us working together, side by side, to build/grow/scale your business.
Besides this offer, you’ll see a few other things from me:
- The Audience Accelerator workshop in early February. There will be limited seats available, so I highly recommend you join the waitlist to be the first to learn when it goes live.
- Ideas to Power Your Future will dive into the topics you suggested. If you haven’t done so yet, fill in this form and get featured in a future edition, along with your topic.
- A re-branding and website redesign (in Q1 or early Q2)
- 1-2 products that will be launched after Q1. I’m still researching and mulling them over.
As usual, you’ll be the first to learn about everything. All the announcements go live on my social media profiles only 24 hours or more after they get into your inbox.
If you’re a fan of the long game like me, join me in 2024 as well. We’ll build stuff together and we’ll have fun along the way!
Until then, my wish for you is that 2024 be your best year yet, whatever that means for you!
See you in January!
Here to make you think,
Adriana
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Need me in your corner? There are three ways I can help you:
- Boost your chances of success by 400%: document your strategy with The Guided Strategy Template.
- Get my product launch email templates that sell: 5+1 emails you can send to your list in 45 seconds.
- Book a 1:1 strategy session with me. Let’s unlock your growth in 60 mins!
