The Strategic AF Welcome Sequence
From “Hello!” to “Heck, Yes!”
6 emails, 18 powerful subject lines — all crafted to delight people who have never met you before.
Plus, my unique approach to a personalized welcome sequence that delivers instant value and makes you unforgettable.
Spend $29 instead of $1000++, the usual cost of an email sequence
Email marketing has an insane 3600% ROI — provided you can find a way to delight your subscribers from day one. This welcome sequence will do just that — build a connection to your subscribers and position you as the logical choice in your industry,
My very best story-based emails are yours to send right away. To create them I’ve relied on:
- 18+ years of experience as a marketer and copywriter
- Millions of $ generated for my clients through copywriting
- Hundreds of tests, tweaks, and re-writes
- Storytelling as a powerful non-sleazy sales technique
What’s Inside the Strategic AF Email Sequence?
You’ll get 6 pre-written emails, each with 3 subject line versions, that you can simply paste into your email marketing solution, add your own (brand) name, change a few minor details, and send them on their merry way.
Plus, a simple, straightforward way to build a personalized welcome sequence that delivers instant, RELEVANT value to every new subscriber and helps you sell your offers without being sleazy or pushy!
Ditch the bland “welcome, I hope you like my emails” wording. It sucks and it’s NOT strategic; it does nothing for you in the long run. I designed these emails as a sequence to position you as an authority in your field and as a trusted provider.
You’ll get:
- Fast implementation — save time without compromising on quality
- A full 6-email sequence designed to delight and convert
- Subject lines — 3 versions for each email
- Clearly signaled placeholders so you can change brand names, add a discount, or anything else to make them your own.
*All sales final. This is an instantly downloadable PDF.
BONUS: A how-to guide for personalized welcome sequences — because you can never know if your lead magnet is relevant to your audience’s struggle.
This email sequence is great (there, I’ve indelicately said it), but you can’t live off it forever. As your business evolves and changes, it will need constant updates to showcase your best offers.
What if you could deliver your pitches in the welcome sequence and make sure they are RELEVANT to every single subscriber?
As a bonus for buying the email sequence, you will also get my playbook for how to build a personalized welcome email sequence that answers specific needs for individual subscribers (without mind-reading).
Who Are These Emails Suitable for?
You’ll get a bang for your buck if your business is:
- A creator/solopreneur business
- Any kind of founder-led business
- A coaching, training, or course-selling organization
- An NGO/a nonprofit
- A startup
Will They Match My Brand’s Tone of Voice?
They’ll be a match made in heaven if your tone of voice is friendly, funny, and lighthearted. These emails have a VERY friendly tone of voice. Nothing inappropriate, of course, but they are far from being stiff and stern.
(Pro tip: this page is a good indication of what you’ll find in the emails in terms of tone of voice.)
A few other things you need to know:
- The emails in the sequence are long-form, with an average of 250+ words per email.
- Storytelling is their key attribute.
- Easy to adapt — you can easily delete paragraphs, change sign-offs, and more. I advise against it but change if you must.
What Do I Need to Add to these Emails?
Very little, really. Just five things* I’m sure you already have handy (if not, don’t send these emails yet):
- Your business name
- A few free and paid resources (think: templates, lead magnets, checklists, and so on)
- Your product, service, or new feature list of specifications
- An elevator pitch or unique value proposition for your product, service, or new feature
- A (human) name to sign off these emails
Yes, that’s it! My copy will do the rest.
*Of course, you’ll also need to be building a list of subscribers for this to work.
Don’t Buy These Emails If
…your organization has an all-business, serious, stern tone of voice. This email sequence is conversational, fun, and engaging. A few jokes may have also been cracked (all in good taste, though).
If you typically end your emails with “Sincerely yours”, this may not be for you. Unless you want to try a new approach — in which case, I salute you! Testing = marketing success!
