As a business owner, you wear too many hats: CEO, CTO, COO, CMO — all the Cs, plus a few execution roles. No wonder things start to slip through the cracks!
When you’re in charge of everything in your business, marketing is often the last thing on your mind. Perhaps you go through the everyday motions — publish on social media, update your website regularly, even email your list.
f-CMO
When was the last time you’ve really done something new?
When did you last feel like you’re running a business and not the other way around?
Or trusted that your marketing approach will help you meet your yearly or 5-year goals?
This is where I come in: 17+ years of experience across industries and continents, 400+ brands helped or advised, and $millions generated in revenue.
There are thousands of blog posts, YouTube Videos, courses, and books that claim to have the best marketing advice out there — you know them, I’m sure you’ve tried quite a few.
There’s no shortage of information in the marketing world. The real problem is separating the wheat from the chaff and figuring out what’s right for you.
There are hundreds of channels out there and millions of possible combinations and permutations.
I’ve tried all of the above and many, many more for my clients. I can spare you hundreds of hours of trial and error and hundreds of thousands of $ wasted on useless experiments.
Let’s figure out your growth — together.
Could you use better results, more time, energy, and money without sacrificing consistency? If so, there’s a significant chance we’ll get along.
The shortest possible explanation: I handle the high-level marketing strategy, you and your team handle implementation.
As a Fractional CMO, I focus on two key areas:
My goal is to make your business as profitable and as efficient as possible on the tiniest possible budget.
As your Fractional CMO, I’m fully immersed in your business — without the overhead that a regular employee entails.
I run your marketing and strategic development alongside you and your team following a simple process:
1
Diagnosis
We figure out what’s not working, what could be working well, and what are some of your missed opportunities.
2
Strategy roadmap
We’ll plot the shortest course to get you from point A (where you are right now) to point B (where your company can realistically be with proper marketing guidance).
3
Implementation and execution
You get the full playbooks — templates, documents, how-tos, detailed processes for you and your team to implement and execute everything in minute detail. Ongoing, for the duration of our collaboration.
4
Exit
The ultimate goal is for you to outgrow me, and to be able to handle everything together. I’ll let you know when that happens — neither of us profits from me overstaying my usefulness.
Eliminate hundreds of hours of testing and skip straight to what has the highest chance of working. I can help you with:
You’d have to pay $338,000/year for a full-time CMO (according to Glassdoor).
The prices below are between 1/8 and 1/10 of that.
As soon as the first 3 slots are filled, the prices will increase by $300/month for the next cohort. The prices will continue to grow until they reach $7,000/month or until the demand dries out.
Save your spot today and lock in the lowest price I’ll ever offer. If you decide to renew the contract, you’ll stay on the same pricing plan.
Fractional CMO
3500
*30% discount available for solopreneurs! (1/10 of a CMO’s average salary!)
Fractional CMO
9500
*30% discount available for solopreneurs! (1/10 of a CMO’s average salary!)
Here’s the thing: “Jack of all trades, master of none” is not the full quote. This is it: “Jack of all trades, master of none, often better than master of one”.
Hi, I’m Adriana Tica.
To date, I’ve worked with over 400 brands, from budding solopreneurs to Fortune 500 companies. From solopreneurs and Etsy shop owners to tech giants and mining companies, I have figured out a path to grow for most industries out there.
The tactic you’re thinking about? I’ve probably tried it for myself or one of my clients.
My diverse experience allows me to pull ideas from one industry and apply them to another. Who says all SaaS companies have to sound the same? Or that your tech business can’t “steal” a page from solopreneurs.
I love breaking patterns and norms! Do you?
If so, we’re a good fit for each other!
My specialty is building effective marketing processes and SOPs — assets you can use for years after we stop working together.
With this Fractional CMO service, my goal is to put you on the right track to success, whatever that means for you, from scaling to 7,8, or 9 digits to finally finding the freedom your business was supposed to bring you.
"Adriana is a strategic thinker who always keeps her finger on the pulse of the latest trends. She has a keen eye for detail and is able to quickly identify opportunities and potential problems. Adriana's recommendations have been invaluable to us over the years, and she has played a major role in our success. We are very lucky to have her on our team."
Adriana has been my go-to expert for cybersecurity strategy and content marketing for years. We've worked together for so long because it's hard to find someone who understands technology AND knows how to market it as well. Look no further if you need a strategist for your tech business.
"When it comes to the overall strategy for our SaaS business, we rely on Adriana to be our go-to content advisor as she really knows the industry as well as we do, so it is a perfect fit. Working with Adriana over the years to supplement our internal content writers at Cazoomi, we have learned a lot about strategizing and organizing the content we put out to our readers weekly."
"Adriana is an insightful marketing strategist with in-depth knowledge of eCommerce and SaaS. Her insights were invaluable to our marketing strategy. I'd recommend her to anyone in the SaaS/eCommerce space who needs to jump start their growth or identify new market opportunities."
"Adriana is my go to content strategy expert and is where I refer SaaS companies to."
"Adriana has been a trusted partner for us for more than two years now. She has been helping us implement our content strategy and after all this time we are still very happy and impressed with her work. She is trustworthy, knowledgeable and very fast. I wish all our partners would be like that
"Adriana is whip smart when it comes to content strategy and development. We've worked together for years on content pillars, keywords, blog topics, and blog writing"
"We have worked with Adriana on various projects now for a number of years and she is the first point of call for both on page and off page content. She will do her own research regarding the subject and more interestingly will query if she suspects that I have made an assumption regarding the actual user intent. She is therefore a valuable partner in helping us to achieve our customer’s marketing communication goals."
This is right for you if:
This is NOT right for you if:
To hire a CMO, you’d have to shed upwards of $338,000/year (according to Glassdoor). This doesn’t include bonuses, health insurance, office rent, and more.
How many companies or digital entrepreneurs can afford that?
Very few, in my experience!
Better yet, you probably don’t even need a full-time CMO.
What most of my clients actually need is:
A Fractional CMO can do that for you at a fraction of what a full-time CMO costs.
Plus, you get to work with someone with decades of cross-industry experience — so that your brand doesn’t sound exactly like your competitors do.
You CAN do it all alone, but it will be more painful
You either rage quit or settle for mediocre results and 1/10 of the revenue you could be making.
You scale quickly and sustainably.
Remove pain, friction, and time wasted.
A fractional CMO is a part-time outsourced position that fills the role of a marketing leader without the multiple 6-figure budget needed for a full-time role. A Fractional CMO acts as an in-house advisor and manager and is a criss-cross between a consultant and a freelancer.
Yes, if you’re a business owner wearing too many hats and if your marketing activities are spread among you and multiple freelancers who never communicate with each other. You need someone to bring everything together and get everyone rowing in the same direction.
A Fractional CMO is focused on strategy rather than execution. For instance, a Fractional CMO won’t build your website or write your copy but they will coordinate the web designer and the copywriter to make sure that the messaging and the branding are right.
No, and I’m sure it’s easy to understand why: this service is limited to three businesses — I never take on more than three clients because there isn’t enough time. If I say “yes” to you, I have to say “no” to someone else.
All of my consulting clients thus far have been more than happy with the results, even if they only spend one power hour with me. The chances of you NOT seeing results if you implement my processes are slim to none.
I can connect you with multiple independent contractors in marketing or marketing-adjacent fields.
If you need help with actual deliverables (website, copywriting, content writing, social media management, and so on), I can either put you in contact with vetted contractors or offer you a discount for my writing agency’s services.
